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Mass Media Campaigns for Tobacco Prevention and Cessation Controlled field experiments of media campaigns on Youth smoking (25 studies) Adult smoking (39 studies) Population-based evaluations of state and national mass media campaigns on youth and/or adult smoking 52 cross-sectional studies 5 longitudinal studies Chapter 3Key Principles of Tobacco Promotion and Rationales for RegulationConclusions Chapter 3 Conclusions The promotion of tobacco products involves sophisticated targeting and market segmentation of potential customers
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