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Working to establish dominance in a highly competitive market, Reynolds centred its new campaign on the tag line, More doctors smoke Camels than any other cigarette On the basis of more than 7,000 articles relating to smoking and disease available at that time in biomedical literature, the Advisory Committee concluded that cigarette smoking was a cause of lung cancer With this, the words Smoking Kills were then branded into public consciousness

By 2002 the Department of Defense (DOD) had fully implemented a 1997 executive order banning smoking in all government-owned, rented, and leased interior spaces

Ground Connection Any place on the metal frame that is free of paint and rust may be used as an acceptable grounding point