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Andrea Hernndez, who publishes the Snaxshot newsletter, calls it vice-ification: Though its fair to seem skeptical as first, theres a reason WaterTok (1.2B views) has exploded in popularity, see: water of the day , boring water is pass, no one really cares if its from European alps or Fiji or Poland springs (see Nestl offloading their entire North American water division) this generation wants water to feel like something its not
It got me out of school, which no kid likes
First, shorter liquid paths reduce the likelihood of flavor degradation during the filling process