[5] Marketing [edit] From its inception, the marketing strategy for Navy Cut focused on the relationship between the cigarette's filter and tobacco, promoting the filter as an essential enhancement
Following the announcement on plain packaging, Dr Richard Lewis, Welsh Secretary of the British Medical Association, said: Evidence shows that packaging is a key marketing tool for the tobacco industry and an influence on younger people who start smoking
According to research on tobacco composition, tobacco and tobacco smoke contain a complex mixture of over 9,500 chemical compounds, with components generally classified as hydrocarbons (0.71%), oxygen-containing components (75.70%), nitrogen-containing components (12.98%), and miscellaneous components (10.61%)
adult population smoked cigarettes (National Center for Health Statistics 2005)