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Menthol cigarettes are also marketed toward specific social and demographic groups, including African Americans, young people and women, and are perceived by consumers to signal social group belonging. About 80% of African American smokers smoke menthol cigarettes, Cohn notes, suggesting that peer use may also influence on why menthol cigarette smoking is higher among African Americans

It was also one of the first brands to use commercial cigarette filters

MWEven though you collaborate with Jim Calder, who is white, you dont actually spend much time discussing race as a subject

At one time they used the Egyptian theme with the image of pyramids and desert as marketing