As a Philip Morris executive said in an internal memo in 1966, the illusion of filtration is as important as the fact of filtration.[12] In 1976, Ernest Pepples, vice-president and General Counsel for Brown & Williamson, wrote that despite the industry claims made about filter cigarettes, in most cases, the smoker of a filter cigarette was getting as much or more nicotine and tar as he would have gotten from a regular cigarette.[13] At the same time, company lawyers were concerned about the reputation of their non-filter brands, which, by implication, were more dangerous
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Melodrama is the drama of high emotion and is particularly associated with the silent movie era, where actors relied on exaggerated facial expressions and gestures to tell the story without dialogue
Just a few vaping sessions or cigarettes can be enough to alter the brains chemistry and trigger dependence