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In addition, adolescents may be motivated to try e-cigarettes in using something new to make themselves look attractive 31 or when e-cigarettes were seen as a social style to increase ones attractiveness 32
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12 They also have a description of the tobacco, such as rolling tobacco or pipe tobacco
These products, in addition to the filtered cigarettes the industry had introduced in the 50s, gave the perception of being safer and were marketed with implied promises of reduced risk to health. This 1976 Philip Morris ad, for example, boasted the headline, Twelve year effort ends with unprecedented flavor in low tar smoke. The ad promoted the cigarettes enriched flavor while claiming it delivered the lowest tar levels in smoking today. A BAT document from 1977 revealed the industrys motivations: All work in this area should be directed towards providing consumer reassurance about cigarettes and the smoking habit
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