More than the inclusion of a photograph of a tumor, or a destroyed lung, what really matters here is the discussion and debate that takes place as a result of the campaign
Smoking for women had previously been considered sinful behavior but: when the taboo fell, many women saw smoking as a symbol of liberation, an affirmation of equality regarding a right that, at least in Italy, had till then been reserved for men. The magazine ran a similar piece three years later, by a different journalist, that made similar points: While until a few years ago women who smoked constituted a minority, today, alas, liberation has brought women equality also in this unfortunate activity
Some fear that health chiefs may eye up crackdowns on sugar, caffeine and alcohol next, calling the move a 'slippery slope'
The legal minimum price for a pack of smokes officially increased Friday to $13 from $10.50 under a city law passed last year