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As Bianchi puts it, India is not only growing in scale, but also in the way consumers are engaging with premium spirits. For brands, success in India will depend on navigating the balance between scale and storytelling, regulation and innovation, and tradition and modernity.
The newly-required bigger pictorial warnings are meant to curb the rate of smoking-related illnesses, as more than one million Indians die each year of tobacco-related diseases, according to the journal BMJ Global Health
People perceive cigarettes marketed as being environmentally friendly as less harmful to health and the environment, a new survey shows
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