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A full-page advertisement in Life Magazine showed a voluptuous actress draped in front of a roaring fire in her evening wear purring, As lovely Maureen OHara knows, its wise to choose a cigarette for the pleasure it gives. Even The Duke got into the game when promoting his 1952 film, Big Jim McClain, Mild and good tasting pack after pack
Currently, about 8% of its adult population smokes
Moreover, while boys in all significant situations rated the branded version of the pack more positively than the plain, girls had a more diversified reaction, with some branded packs actually being rated significantly less positive than their plain counterparts
Hiking taxes and prohibiting the sale of flavored products, such as menthol cigarettes, may also introduce a host of other, ugly unintended consequences
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