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The broadcasters went to work on the conferees in a final attempt to delay the cutoff date for cigarette commercials to September, 1971

A hard cigarette pack is the more popular option because it protects the cigarettes better and makes them last longer

patches, gums, nasal sprays, e-cigarettes and inhalators are particularly unhelpful as they simply keep the addiction to nicotine alive just like tobacco smoking

The slogan: Reach for a lucky instead of a sweet. The ads, designed to prey on female insecurities about weight and diet, as the Stanford Research into the Impact of Tobacco Advertising put it, helped usher in a wave of tobacco marketing targeted to women