New Shell Lubricating Oils TA although no cast members are

although no cast members are listed on the poster

Kauffer produced several outstanding designs for Shell Oil in the 1930s

Scarfe also designed the sets and costumes for this landmark production

held at the Swedish History Museum (Historiska Museet)

New Shell Lubricating Oils TA although no cast members areOriginal, antique, poster: New Shell Lubricating Oils, designed by Edward McKnight Kauffer, 1937. A particularly successful design which uses an undulating ribbon motif to connect the message with the product (a can of lubricating oil which also features the jointed man advertising symbol created by Kauffer). The overall effect is one of smoothness and modernity the later reinforced by the choice of lettering and the abstract black background.