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However, the key factor to helping customers make an informed choice between traditional tobacco and these alternatives lies with educating both retailers and shoppers on the differences between the various products on offer heated tobacco vs vaping, for example and the breadth of choice available to them

"But if other retailers follow this lead, tobacco products will become much more difficult to obtain

The group is focused on leveraging its low-cost position, supply chain and distribution expertise, and experience in running global multinationals to build a leading independent global e-cigarette company

This approach is essential for building the trust required to generate valid and meaningful data with Mori participants, who will be engaged as partners in the research process